The promotion of products and services that is carried out over the Internet is known as Internet marketing. Lowered marketing costs and distribution of information to a wider audience are some of the positive changes brought about by Internet marketing. Websites, emails, forums, blogs, and articles are commonly used for Internet advertising and online marketing. Owing to the audio-visual aspects of the Internet media, marketing through the web is more effective. Moreover, web marketing targets a very large audience, thus achieving speedy advertising of products or services. What are the various tools used for web marketing? Which of them are the most effective? Let us find out.
If you are an Internet marketer, it is necessary for you to understand the importance of putting yourself in the shoes of your prospective customers. In fact, any marketer needs to think from the perspective of his/her potential customers in order to devise the best marketing strategy or apply effective marketing tools. In the real sense of the term, thinking from the point of view of the customers is not a marketing tool; it is a marketing tactic. In fact, it is the gist of any kind of marketing and web marketing is no exception.
Keywords: Think of what the Internet users do. They surf the web, browse a number of sites, and bookmark their favorite ones. If you want to increase the number of visitors who bookmark your website, it is important to furnish it with authentic content. Do you know who is the first to read your website content? It is not a human user; it’s a search engine. It is extremely important for a website to rank on leading search engines. Only then can a marketer look forward to increase website traffic, and achieve business growth. And for a website to rank high, its content needs to have the most-searched and frequently sought words and phrases known as keywords. Keyword analysis plays a vital role in helping a website rank.
Pay Per Click Advertising: It is an Internet advertising model wherein an advertiser pays if a user clicks on an Internet advertisement. Search engines, advertising networks, and websites use this advertising model. In this technique, advertisers bid on keywords. When web page content relevant to the bidden keyword is displayed, advertisements related to it are also displayed, thus creating chances that the web page visitors will click on them. Websites charge advertisers on the basis of the number of clicks the advertisements receive. Google AdWords offers pay-per-click advertising wherein advertisers specify the words and phrases that are likely to trigger clicks on their advertisements. Their advertisements are placed in the category of sponsored links on the search results page of Google.
Google AdSense: AdSense is an application run by Google and can be used as an Internet marketing tool by website owners. They can enroll to Google AdSense, whereby they can host text, image or video ads on their websites. The advertisers are charged based on the number of times an advertisement is clicked or on the number of times it appears on the website.
Article Marketing: Articles generated with the application of SEO techniques serve as effective Internet marketing tools. Website owners make use of SEO tips and techniques to find the most-searched topics and to generate keywords. Articles based on frequently searched topics are generated and published on the websites. The articles often consist of back-links to their website, thus achieving more user visits. Article marketing is often used by small businesses, whereby they submit small articles about their products or services on websites in order to publicize their business.
Blogs and Forums: Blogs and forums give the businesses an opportunity to interact with their target customers. Through blogs, they can create awareness about their products and services among the customers. Forums serve as platforms for discussions, whereby marketers can interact with their potential customers.
Emails: Small businesses use email marketing to achieve business promotion. Emails sent for the purpose of enhancing or maintaining customer relationship as well as those sent in view of acquiring new customers fall under the category of email marketing. Emails can be made to carry advertisements and commercial messages, whereby readers are encouraged to opt for a certain product or service. Emails are one of the most effective Internet marketing tools used today.
Social Networks: Existing social networks are popularly used for business promotion. Businesses aim at increasing brand awareness by spreading their message through social networking websites. The process is known as viral marketing. The use of video clips, Flash games, ebooks as also plain text messages on social networking websites is in wide use today.