In the 40 plus years of its existence, Best Buy has grown to become one of the largest specialty electronics retailers in the world, with 1,150 stores, and counting, open worldwide. In the US and Canada alone the company has 19% of the market share. When buying from a Best Buy store, you can be sure that whatever the brand, you are buying products that meet the company’s exacting quality standards.
Best Buy began as an audio specialty store called Sound of Music in Saint Paul, Minnesota in 1966. In the next year it opened 2 more stores in Minnesota.
In 1979 the company ushered in the new age of video entertainment by being among the first to sell laserdisc equipment.
A tornado hits one of their stores in 1981 and resulted in the first “tornado sale” which went on to become an annual event.
The company changed its name to Best Buy in 1983.
In 1998 Best Buy sponsored Stevie Nick’s Enchanted Tour. Other sponsorships include Minnesota Twins, Chicago White Sox, Boston Red Sox, Los Angeles Angels, Los Angeles Dodgers, Atlanta Braves, and Houston Astros as well as Richard Petty Motorsports.
Best Buy has not been immune to controversy. One of the most interesting ones was in 2006 when Wal-Mart decided to center their holiday marketing strategy around Christmas. Best Buy responded by saying “We are going to continue to use the term holiday because there are several holidays throughout that time period, and we certainly need to be respectful of all of them.” This resulted in anti Best Buy campaigns by Christian fundamentalist pressure groups.
When you shop at Best Buy, you can be assured of a fair shopping experience where you will not be pressurized into buying specific products or brands – Best Buy sales people do not work on commission. And since they are prohibited from accepting gifts from suppliers, there is never a bias in their sales efforts. That being said, with a little effort and advance planning, you can still pick up great deals, often at prices much lower than n the already low best buy prices.
The trick is to plan your buying in advance – not too difficult to do when it comes to electronics and appliances which are not usually spur of the moment purchases. Keep visiting the company website regularly and keep and eye open for the special offers, which change each week. During any given week you will find deals like HDTVs with up to 15% off, digital cameras at up to 20% off and laptops for as low as $499. And much more.
As soon as you consider the possibility of buying any new electronic goods or appliances, start checking the Best Buy website. Sooner or later you will come across an offer that interests you. You need to be flexible on your buying schedule. You could find a great deal next week or after a few months. But the savings will make buying earlier than you planned to later than you hoped worthwhile.