Tips for Selling a Domain Name

Domain names are the names of websites on the Internet. For example, ‘www.buzzle.com’ is the domain name of this website. These can only be purchased from a Domain Name Registration Service Provider who is accredited with the ICANN (Internet Corporation for Assigned Names and Numbers).

Nowadays, it has become a very profitable business to acquire domain names and then resell them in the Internet marketplace for a profit. This can be a very lucrative business if one is not violating Cyber Squatting Laws or Intellectual Property Laws.

Cyber squatting involves buying a domain name with the express intention of extorting a higher than market price value from a prospective buyer, while Intellectual Property Laws involves purchasing a domain name which has a name similar to that of a person or a company that is well-known, again with the express intention of exploiting the price value in the market.

All these activities are punishable by law, and must be avoided, especially if one wants to build a good business and reputation as an Internet Domain Name Reseller.

Reselling Domain Names

Selling a domain name involves a lot of research and hard work. It helps if you compare the names with property locations or real life addresses. Obviously, an address of a particular location will help define the price value of the property when it goes for sale. In the same manner, names of particular domains will gain relative price value depending upon their address. This means the names of your domains have to be something that other people may want for themselves at some point of time in the future.

As a domain name reseller, you have to remain abreast of the latest developments, and purchase relevant domain names which you feel will become valuable sometime down the line. Of course, all this has to be done while ensuring that there is no violation of the aforementioned laws.

Domain names expire after a certain period, depending on the time period that you purchased them for. So, you will to buy them for a long period, or remember to renew your ownership before they expire. This can be an investment, which you will have to factor into your costs, while reselling in the future.

Another thing that you have to consider is which kind of Top Level Domain (TLD) you are purchasing. Different TLDs tend to command different prices. For example a ‘.com’ TLD will often have a higher price than any other TLD. That is not to say that the other TLDs don’t attract high prices, but often the name of the domain will help you determine which kind of TLD will attract more price.

Once you have acquired the domain name(s) that you want to resell, you must now decide on a strategy to resell them. Here are some tips which will help you formulate a good plan.

  • There are many sites on the Internet that offer a variety of services which can help owners determine the prices they can expect for the domain names that they want to sell in the marketplace. Some sites may offer to front for the owners to act as go-betweens for a certain fee. These sites may also offer appraisal services, which will help you evaluate the value of your domain name.
  • You can also sell the domain name on your own. Start by altering the WHOIS entry to include a ‘For Sale’ in the details.
  • You might also consider adding a price option (which may or may not include the word ‘negotiable’) in these details instead of a standard ‘Make Offer’ statement. This will help the potential buyer understand your asking price before he/she contacts you.
  • Ensure that the contact details you provide in the WHOIS are relevant and up-to-date. Potential buyers must find it easy to get in touch with you when they want to purchase the domain you are selling. If you change your telephone number or business email ID, make sure you make these changes in the WHOIS directory as well.
  • Eventually you will be on your way to create a portfolio of sorts for the domain names that you own. The idea is similar to holding a stock portfolio. Some domains might find buyers right away, while some domains will take time to find buyers. You must be patient and persevere. Just like any other business, this one has its risk factors too.
  • Be very proactive with all your potential customers. Keep a business-like tone with all your potential customers. Reply to all their mails even if the initial offer they make is not what you are looking for. This is because some potential buyers will contact you with a low price in order to approach the table from the point of view of negotiating for the best price.
  • Negotiation is always the key to a successful sale―whatever you may be selling. Domain name selling is no exception. Depending on the value of the name, determine a price below which you will not sell. This helps you negotiate effectively with potential buyers.
  • Another idea is to market the domains for sale aggressively and properly. You can include a list of the names in your email signature line, or make a website or blog where you post the domain links.
  • You can and should also post these names in forums, message boards, search engines, and directories. This is somewhat akin to Internet marketing―the idea is to reach out to potential customers where they are likely to see your listing and contact you.
  • Last but not the least, when you do find a buyer, take care to provide good after-sales service. Help or assist him with the domain transfer process. This always creates a good impression in the customer’s mind. He/She won’t mind coming back again to deal with you if you have left a good impression.

Domain name reselling has thus become a lucrative business for many who are able to judge future trends on the Internet well.

Internet Marketing Business Plan

Internet marketing refers to online advertisement efforts that employ web-based tools, such as emails and dedicated websites, to market and increase the sales of their clients. Over the past decade, the number of Internet users has grown exponentially, and it has today became a very lucrative place for advertisement and marketing. Needless to say, Internet marketing is a requirement for any business or service provider these days.

There are several websites out there presently that provide this service. If you would like to venture into the field of Internet marketing and start your own online marketing business, you need to have a solid plan to begin with. This is one of the most fundamental of its aspects, and is essential for increasing the chances of success of your business. Presented below is a generic business plan for Internet marketing, which you can use to get started in this field.

How to Set Up an Internet Marketing Business

Getting Started
First and foremost, it is imperative for anyone desirous to start this business to have a good idea about several marketing strategies. It is vital to stay up-to-date with the latest case studies, take overs, and other similar activities. They may not all be Internet related, but they are, nonetheless, required to gain an understanding of the market and its components.

Marketing Yourself
Once you have built a good enough marketing knowledge base, you need to market yourself in order to get clients. You need to use online marketing strategies which would be applicable for small businesses and would help promote your website as well. Google AdSense and Google AdWords would work very well for these.

Using Online Tools and Techniques
Next, you need to learn how to set up referrals on Google AdSense and Google AdWords accounts (for potential clients). Before you start working on a project, you should search online (Google) for related and relevant websites and blogs. This can assist virtual participation and increase online visibility. Further, this can allow linking and back-linking as well. Do make sure, however, that the company which has retained you has provided you with the rights to participate virtually on their behalf.

Important Business Tips
1) Start Slow: Many new Internet marketers can be seen working on 10 – 15 projects simultaneously, ultimately ending up completing none of them. Thus, it is advisable to start slow with a limited number or projects and clients, whom you can do justice to. Make sure to finish one project before moving on to the next.

2) Keep it Simple: While making your website attractive by using a lot of colorful images, animations, and effects may help it get noticed, it will also increase its loading time. It is better, therefore, to keep it simple and elegant. One idea that works is to view your website from a potential visitor’s perceptive, and make it such that it is easily navigable and allows the user to quickly find what he is looking for.

3) Strategize Wisely: Before taking projects, you need to study the different online marketing tools and techniques and come with a strategic plan of action. It is important to take note of expert advice, and also use tried and tested methods. At the same time, however, you should also try to come up with an innovative marketing strategy that will work for your purpose.

4) Generate Traffic: Most marketers feel that once they have a good website, the traffic will automatically come. However, unless you make a proactive effort towards attracting traffic, this is not going to happen. For this, you will need to use one marketing strategy at a time, until you see the traffic flow.

5) Stick to the Plan: Even though the initial phases of your marketing plan do not generate traffic, it may happen that the final stages do. Hence, once you have begun implementing a plan, you should stick to it until all its phases are completed.

Ethical Aspects
Business ethics are the secret to running a successful business. Make sure that you deliver to your clients what you have promised. This will make them stick with you for a long time, and will even lead to word-of-mouth publicity.

A lot of organizations these days prefer to market and advertise via the web, simply because that is where the whole world is now. Nonetheless, some businesses will not profit from the Internet as much as they would otherwise. In case of such businesses, you could assist them with online earning options, rather than marketing. This would help you further expand your customer base.

You can use the business plan described above to run your own Internet marketing business. Remember that, for being successful in any venture, be it online or offline, one needs to put in a lot of time and effort. Also, you would surely get there faster if you come up with innovative business ideas. So, go ahead and start working hard on that creative marketing plan of yours, and surely success will follow.

Green Marketing Ideas

unduhanGreen marketing is not a new concept, but many of us are not aware of it. Green marketing is nothing but the process of selling products or services that are environment friendly. In this kind of marketing, a manufacturer will highlight the environmental benefits associated with a product or a service to motivate the consumer to buy the same.

Manufacturers may alter or modify their product in terms of its production process and packaging, etc. Apart from this, green marketing also calls for eco-friendly advertising and marketing strategies. These marketing ideas will help the products or services get recognized as environment friendly, that may lead to increased profits. This article shares some of the popular and successful green marketing ideas that you can use for your business.

These marketing ideas are subject to the industry and stream you are working with. Considering the nature of your services or/and products, you may choose from the appropriate ideas given below:

Advertising on Electronic Media: There are many environmental benefits associated with advertising on electronic media that can boost your green business. No paper is wasted as advertisements are flashed on TV or internet. Online marketing tips saves automatic exhaust that may be caused otherwise.

Work From Home: Having all the staff members come to office every day adds to various kinds pollutions. Instead design a system where in your employees can work from home, by which they do not have to commute long distance between home and office, as a result of which pollution of air will be less. This will also help you ease out the stress on the management of the company and save a lot of money as well.

Eco-friendly Packaging: This is one of the best ideas for product manufacturers. You can change the packaging style of your products by making them more environment friendly. For example, you can change the plastic cover in to a bag or a carton that is made of a biodegradable material.

Green Schemes for Customers: You can come with many ‘green’ schemes and offers for your customers. For example, you can gift a grocery bag to the customers so that they don’t have to carry the grocery in the plastic bags. For an effective and free advertising, print the name of your company with a catchy ‘no plastic’ message on the bag.

Green Incentives for Customers: It is again one of the ideas that many companies are using successfully. You can offer various eco-friendly incentives to the customers, by which their purchase would contribute to the well-being of the planet. For example, if they buy your service, then one percent of each sale would go to an NGO that is dedicated to the environment. This way your customers can receive what they want and still experience the ‘joy of giving’.

CO2 Server: All of us use Internet and computers for working and business. This too causes too much of E-waste and contributes to pollution. To cut down on such pollution you can resort to CO2 servers that are one of the great marketing ideas. Such eco-friendly green web hosts, offset some percentage of their energy usage with natural power such as wind power etc.

Transportation: If your business involves or relies on transportation then you can make the transportation more environment friendly, by switching to ‘green vehicle’ or using ‘green fuel’ for your vehicle etc. This too will help in reducing the air pollution.

Apart from this, you can think of recycling and waste management for your business process. These were some of the ideas that you can use for your business. Most of these ideas will not only help you reduce the carbon footprint, but they are also very profitable for the business. Many of the above ideas help you reduce the cost of your service or product that ultimately results in more profit. So try some of these ideas and be one of the successful green entrepreneur.

Tips for Internet Marketing Consultants

Internet marketing in the layman’s language is defined as the publicity of goods and services on the Internet. However easy and simple it may sound, the fact of the matter is to do this job efficiently one needs proper consulting. Internet marketing consulting is at its peak, with the growing awareness of the Internet benefits among the people, as everyone wants to claim their share.

To quote Brian Tracy, “Your ability to negotiate, communicate, influence, and persuade others to do things is absolutely indispensable to everything you accomplish in life. The most effective men and women in every area are those who can quite competently organize the cooperation and assistance of other people toward the accomplishment of important goals and objectives.”

Internet Marketing Consulting

Internet marketing consulting is the art of using the expertise or knowledge of ‘know how’ in an efficient way to reap maximum benefits. First, one should know how the Internet works to connect people globally. Identifying the market is the next step, which is based on extensive research. Then the consultants should come up with a foolproof marketing plan, that should also provide complete information on how to start, operate, grow, and manage the Internet marketing business. The job should be based on a business model that has been tried and tested.

Useful Tips

  • Getting your name out there can help land bigger and better opportunities, after all, you are in the marketing business.
  • Resources available with the client is the basic area of consideration.
  • The goal of the client, whether he wants to be rich or famous, or wants to help society at large, is a key factor that has to be considered before taking any decision.
  • The time and energy that the client is willing to spend towards the goal is also very important.
  • Be realistic and refrain from unachievable goals, and very importantly, do not make false promises.
  • Keep up with the advances made in technology, be innovative, but at the same time make the plan simple. A long plan full of unnecessary information is not required.
  • Be honest, this is one thing which can promise you success.
  • Maintain the privacy of your client.
  • Keeping your existing online marketing strategy free of charge sure goes a long way in getting in new clients.
    According to PricewaterhouseCoopers, “The market is currently valued at around a staggering $13.5 billion, returning an overall annual growth rate of around 26.8%”.

It is a well-known fact now that the Internet marketing consulting business can be an extremely profitable occupation. There are many Internet businesses, consultants, and trainers that earn hundreds of thousands of dollars each year. So, when you are ready to start making money online, don’t be afraid that there are so many people who are already making good money for themselves. Just start choosing your clients carefully because if you get an unreasonable client then you don’t always have the luxury of doing exactly what is needed according to the plan. Clients can be irritating at times, and you two might not gel well, but if you choose the client after considering all the factors then you will never regret the choice of work you took. Always remember the famous quote by Nelson Mandela, that the greatest glory in living lies not in never falling, but in rising every time we fall.

Read on to see what Jawdat Moussa―Director (Creative Computer Technology) had to say about Apex Internet Marketing Consultants, a leading consulting firm. This excerpt reflects the scope of the business: “Creative Computer Technology has been providing IT solutions and support to small and medium businesses for many years and have now expanded our business to include Internet Marketing solutions. Since joining Apex Pacific Network Partner program and acquiring the true techniques of search engine optimization and pay-per-click management, I have been able to confidently provide these services to my clients. In only a couple of months of taking on this training, I have been able to acquire 2 clients and start earning recurring revenue. The training and support from Apex consultants has helped me build my expertise in this industry. I am now working towards establishing this side of my business so that I too can grow into a profitable internet marketing firm.”

Word of advice is Internet marketing strategy is definitely not child’s play, but at the same time nothing is impossible. It is good to have ambition and drive, but only systematic planning, research, and 100% dedication can take you there. Good Luck!